The business case for diversity
What do we offer?
The Certification Process
Nau mai, tomo mai ki tō mātou pae tukutuku ō Rainbow Tick.
Rainbow Tick is a certification mark for organisations that complete a Diversity & Inclusion assessment process.
Rainbow Tick is about accepting and valuing people in the workplace, embracing the diversity of sexual and gender identities. A supportive work environment that is accepting of peoples’ differences benefits everybody in your organisation.
The certification process tests whether a workplace understands and welcomes sexual and gender diversity. The process involves an on-going quality improvement process.
Getting the Rainbow Tick allows you to show employees, customers and the wider world that you are a progressive, inclusive and dynamic organisation that reflects the community you are based in.
‘Rainbow’ refers to people who identify as lesbian, gay, bisexual, transgender, takatāpui and intersex (LGBTTQIA+).
Contact us to find out how to create a more diverse and inclusive workplace for your own organisation.
The business case for diversity
International research shows that diverse and inclusive workplaces are more likely to attract high quality applicants, retain staff, and boost productivity. When an organisation encourages its employees to bring their whole selves to work, these employees are more efficient, more productive, and more loyal to the organisation. When an organisation allows its staff to fully be themselves, it reflects the wider society and is better connected and aware of the full potential of its market. A truly diverse and inclusive environment is directly linked to enhanced performance and strengthened brand reputation.
The Benefits of Rainbow Tick
Attracting good employees and keeping them
Members of the Rainbow Community can pass through an organisation without being seen, as an ‘invisible minority’. If they decide the environment is not welcoming and affirming, they can move on quickly, wasting the investment in their time and training. Increasingly, Rainbow Community members are not willing to place their skills, enthusiasm and talents in the service of organisations where they are merely tolerated. Organisations need to be pro-active in including these population groups.
People are increasingly considering the implications of their purchasing power. An organisation’s attitudes to sexual orientation and gender identity are important indicators of its integrity and sincerity in embracing the whole community. An organisation that is seen to be discriminatory or insensitive in this area can expect fast, negative and often costly consequences.
Legal Compliance and Risk Mitigation
Discrimination on the grounds of sexuality and gender identity are illegal in New Zealand, but not all employers or staff know how this applies or what the penalties are for non-compliance. Ensuring that all staff are informed on the requirement to be non-discriminatory is a simple act of risk mitigation.
Diversity & Inclusion training and policies are not about political correctness. It’s about appreciating the skills, knowledge and personal attributes of everyone we work with. It’s about being able to connect better with colleagues and customers by understanding things from their point of view; valuing differences and their contribution to the richness of the organisation.
What do we offer?
- We evaluate your organisation’s level of LGBTTQIA+ inclusion in five areas
- Staff Training
- Staff Engagement & Support
- External Engagement
- We provide a training package that is customized to suit your organisation.
- We provide advice and resources on best practice, including the writing and application of appropriate policies.
- We provide you with a report based on the results of the evaluation, identifying any recommendations for change.
- We provide support to your managers and team leaders responsible for a plan of action.
Once the benchmarks are met, you are awarded the Rainbow Tick. This can be displayed and used in any job advertising or business promotion.
To keep your Rainbow Tick certification valid, we review your certification on an annual basis.
Approved resources explaining sexual orientation and gender identity:
The Rainbow Tick is concerned with the health and wellbeing of Rainbow communities in the workplace. Some of the foundational work and thinking that underpins the project dates back to this report from 2013.
Kahui Tu Kaha
|650 Great South Rd, Ellerslie, Auckland 1051, New Zealand
650 Great South Road (UNISYS Building)
Air New Zealand
Auckland Art Gallery
Auckland District Health Board
Auckland War Memorial Museum
Blueprint for Learning
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Coca-Cola Europacific Partners NZ
Contact Energy Ltd
Cooney Lees Morgan
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The Warehouse Group
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University of Otago